Ju Studios at FILBO 2025

Ju Studios testing the video game ‘La Ovejita Joy’ at FILBo 2025 alongside Editorial Desafío

The Bogotá International Book Fair (FILBo) 2025 was an enriching experience for Ju Studios, where we had the privilege of accompanying one of our clients in the launch of their educational video game La Ovejita Joy, developed by our team.

This project, designed for children between 2 and 10 years old, seeks to stimulate their skills while they have fun, through a cute and approachable character who also stars in the book of the same name, published by Editorial Desafío. The video game and the book are fully connected: they share narratives, aesthetics and messages, reinforced by the integration of augmented reality that allows readers to interact with the content in a more immersive way.

During the fair, we had the opportunity to conduct live tests with children and observe their reactions as they played for the first time. The response was extraordinary: the little ones immersed themselves in Joy’s experience with enthusiasm and curiosity, while the parents discovered other titles in the publisher’s catalog. This dynamic created a space of family interaction and learning that reaffirmed the project’s value.

One of the things we valued most was seeing how a digital proposal can complement the world of the book, not just as a game, but as an interactive extension that enhances the reading experience.

We deeply appreciate the trust of our partners from In Christ Kids and Editorial Desafío for allowing us to be part of this journey. FILBo 2025 left us with great learnings, inspiration and the certainty that we are building products that connect, teach and enrich.