See You Soon at gamescom Germany 2026

**Ju Studios will be part of the ProColombia delegation, which will represent the country at one of the most important events in the global video game industry.**

After being selected as a winner of Crea Digital 2026 with Fragmentsreceiving recognition from Territories of Art, Play, and Life 2026completing the mentorship program led by Gente Convergente y BC Media Laband participating in Gamescom Latam 2026this August we will take another major step in our international growth.

Ju Studios will join the Proimágenes Colombia delegation at Gamescom 2026in Cologne, Germany. We will represent Colombia within the video games sector and present our experience, projects, and vision as a Colombian studio to international industry professionals.

COLOGNE, GERMANY – AUGUST 23: Gerald Böse, President and Chief Executive Officer of Koelnmesse, Henriette Reker, Mayor of Cologne and Chairwoman of the Koelnmesse Supervisory Board, Hendrik Wüst, Minister President of North Rhine-Westphalia, Robert Habeck, Vice Chancellor and Federal Minister for Economic Affairs and Climate Action, Felix Falk, Managing Director of game and Lars Janssen, Chairman of the Executive Board of game at the Political Opening of gamescom 2023 on August 23, 2023 in Cologne, Germany. (Photo by Franziska Krug/Getty Images for game Verband der deutschen Games-Branche)

What is gamescom?

Gamescom is the largest video game event in the world and one of the leading meeting points for business, technology, innovation, and community. Its program brings together publishers, developers, platforms, investors, distributors, technology companies, media outlets, content creators, and players from around the world.

The event combines a large public exhibition area with specialized spaces for industry professionals. Its business area hosts meetings, presentations, networking activities, and discussions focused on the publishing, financing, distribution, and growth of new projects.

The week will begin with Gamescom Opening Night Live, hosted by Geoff Keighley, an international showcase featuring premieres, new trailers, announcements, and demonstrations of upcoming video games.

How will Ju Studios participate?

Our participation will focus on business development and building international relationships. We will attend as part of the Colombian delegation supported by Proimágenes Colombia delegation, an initiative that seeks to strengthen the presence of Colombian companies in global markets and promote Colombia as a competitive territory for the audiovisual and video game industries.

During the event, we will present Ju Studios’ projects and capabilities to potential publishers, investors, platforms, and strategic partners.We will also take part in meetings both inside and outside the venue, explore current design and development trends, and analyze how the international market is evolving.

One of the main activities on our agenda will be MeetToMatch – The Cologne Edition 2026, powered by Xsollaa platform specializing in B2B meetings that connects studios, publishers, investors, governments, and companies from across the industry. The system makes it possible to organize meetings at Koelnmesse booths, designated meeting points, hotels, and other nearby locations.

The 2025 edition brought together nearly 3,000 participants and generated more than 11,300 confirmed meetings, demonstrating the platform’s value for starting business conversations and building future partnerships.

When and where will gamescom 2026 take place?

Gamescom 2026 will take place from August 26 to 30, 2026, at Koelnmessethe convention center in Cologne, Germany. The full week of professional activities will begin on August 24, while Opening Night Live will take place on August 25.

MeetToMatch will run from August 24 to 28,allowing us to begin business meetings before the general opening of the event and maintain an active schedule throughout its main professional days.

Who will participate?

Gamescom brings together professionals and organizations from across the global ecosystem, including independent studios, major developers, publishers, investors, platforms, distributors, technology companies, specialized media, and institutional representatives. According to the organizers, the event attracts more than 34,000 industry professionals, in addition to a large international community of players.

Ju Studios will attend alongside other representatives of Colombia’s video game sector as part of a strategy to increase the international visibility of the country’s creative and technical capabilities. For us, this will be an opportunity to present Colombia not only as a consumer market, but also as a territory capable of developing intellectual properties, services, and video games with global potential.

From Colombia to Germany: Our Journey to Gamescom

Our main goal is to begin conversations with publishers who can support the growth of our current and future projects. We are also seeking strategic partners for production, financing, marketing, distribution, and participation in new international markets and festivals.

Gamescom will allow us to compare our proposals with the industry’s real needs, identify trends in design and audience behavior, and better understand what independent studios must do to remain relevant in a constantly evolving sector.

This participation represents much more than a trip. It is the continuation of a growth process built over the past several years and a new opportunity to demonstrate that projects with identity, technical expertise, and commercial potential can be developed in Colombia.

We would like to thank Proimágenes Colombia delegation for giving us the opportunity to represent the country on this international stage. This August, Ju Studios will arrive in Germany ready to learn, connect, and open new paths for our video games.

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